Meet the Creator of the 1st Black Cereal Brand Proud Puffs
At first, Nic King stepped away from his corporate sales job during the pandemic so he could spend more time with his 15-year-old son. Then over the summer, at the height of worldwide protests over racial injustice, he got an idea to form Legacy Cereal Company, whose first product will be a chocolatey cereal called Proud Puffs. “I have other initiatives. One initiative called Operation Love, to where we address food deserts and things like that. So those are things that I really want to focus on. I think the cereal industry for me is like the vehicle to it,” King said. Inside Edition Digital’s Stephanie Officer has the details.