Meet the Creator of the 1st Black Cereal Brand Proud Puffs

2021 21 فوریه
149 461 بازدید

At first, Nic King stepped away from his corporate sales job during the pandemic so he could spend more time with his 15-year-old son. Then over the summer, at the height of worldwide protests over racial injustice, he got an idea to form Legacy Cereal Company, whose first product will be a chocolatey cereal called Proud Puffs. “I have other initiatives. One initiative called Operation Love, to where we address food deserts and things like that. So those are things that I really want to focus on. I think the cereal industry for me is like the vehicle to it,” King said. Inside Edition Digital’s Stephanie Officer has the details.

  • Let’s make a cereal in honor of criminals.... Ok! Sounds great! Said, NO ONE! I’d have far more respect if he said he came up with this to honor Martin Luther King, or Malcolm X, but, criminals?!? Really!?! That’s just sad...

    Strait-Up StraitzStrait-Up Straitzپیش 2 ساعت
  • This is AMAZING!!!

    Samyueru LagannSamyueru Lagannپیش 11 ساعت
  • Why fist violence won't save any thing I can say this

    cupcake of deathcupcake of deathپیش 15 ساعت
  • Im creating White Cone Crisps for my cereal. Who wants some?

    Ghost BuddGhost Buddپیش 17 ساعت
  • I never heard of that.

    Reddy ice cream :DReddy ice cream :Dپیش 19 ساعت
  • Have you guys forgotten about booty O’s

    Juan MaciasJuan Maciasپیش روز
  • Am going to try that food am sure it tastes good

    eli nieli niپیش 2 روز
  • So we can have this but we can’t have aunt jemima or uncle Ben back?

    South Texas AnglerSouth Texas Anglerپیش 2 روز
  • PFFT y'all think we care? Even with Google the black heart next to black owned business WE LEGIT DONT CARE AS LONG AS THE PRODUCTS GOOD

    Itz ArielItz Arielپیش 2 روز
  • No one cares about who owns cereal , it’s the TASTE it’s FOOD

    KookieKoalaKookieKoalaپیش 2 روز
  • Bro idgaf who made it how tf does race have anything to do with food bruh-

    Weeb fangirlWeeb fangirlپیش 2 روز
  • Imagine not playing the race card.

    Phillip HancinPhillip Hancinپیش 2 روز
  • What has race got to do with a cereal? I thought u were just supposed to eat cereal, not make it all about race. I wanna know, who here actually thinks about the color of skin the brand owner has when they eat cereal?

    Big Fat MeanniBig Fat Meanniپیش 2 روز
  • I hate black people plz reply (cause I’m Lon Y) :(

    Eddie VrEddie Vrپیش 3 روز
  • Would be better if he just market his cereal as a healthy cereal instead of black

    exahtahtorexahtahtorپیش 3 روز
  • So many negative comments. Shows just how much racism is alive and well. Let this man live and become successful. This piece was in promotion of “Black History Month. It is inspiring for black peoples to be shown doing other things from athletes or entertainers. And for the record, other races DO have their own racially owned products. Stop dog whistling.

    TaylorAnn LawlessTaylorAnn Lawlessپیش 3 روز
    • @keen This very same channel a few days ago reported on alleged Asian hate crimes when in actuality Asians aren’t victimized anymore than anyone else. So, according to this channel race does seem to matter. Dog whistle elsewhere.

      TaylorAnn LawlessTaylorAnn Lawlessپیش 14 ساعت
    • Or maybe not everything has to be about race

      keenkeenپیش 22 ساعت
  • Nice idea but he’ll have to study the importance of branding and graphic design. There’s nothing appetizing about that logo, name and design. The alliteration is okay but it’s cliche. The purple colour box isn’t appetizing and the real humans on the box is also unappetizing. He’ll get it though!

    P CeeP Ceeپیش 3 روز
  • im not even going to try this cereal

  • hey guys, i think i should be the first honduran to make a condom brand

    Joseph HussainJoseph Hussainپیش 3 روز
  • Where can I find these

    Jazzy gaming LoveJazzy gaming Loveپیش 3 روز
  • If this were from a white man....

    DLø WhösoeverDLø Whösoeverپیش 3 روز
  • Everyone gangster till the cereal says it's chocolate flavor

    Acanuro MemesAcanuro Memesپیش 3 روز
  • Yes! Go CT!! 🙏🏾🙌🏾❤️

    ElleElleپیش 3 روز
  • george floyd aka fentanyl floyd

    nonfatalfonsononfatalfonsoپیش 3 روز
  • Hi I am interested I want some

    Crystal OrtizCrystal Ortizپیش 3 روز
  • Man can't even eat a cereal without hearing about race.🤦‍♀️

    aeaeپیش 3 روز
  • Got Nipsey Hussle motivating him. I can dig

    ghostinthefaceghostinthefaceپیش 3 روز
  • I really like his eplxanaton

    JoEd YngxJoEd Yngxپیش 3 روز
  • this comment section is not it. Congrats for your brand!

    radchocoradchocoپیش 3 روز
  • Im proud to be white, but im not making a white cereal... Now im gonna get attacked for being "racist"

    Club fantasy FrogClub fantasy Frogپیش 3 روز
  • Tbh, if we want everyone to be equal... Everyone should stop making anything extra for any race at all, its not making everyone equal by making black cereal.. attack me if you want.

    Club fantasy FrogClub fantasy Frogپیش 3 روز
  • If it doesn't taste good then good luck on that working out my dude

    JebJebپیش 3 روز
  • so he made a crappy political version of coco puffs? ill pass

    ezra changezra changپیش 3 روز
  • ok who cares? i buy cereal if it tastes good. i dont care if the person who made it is black or not

    ezra changezra changپیش 3 روز
  • All lives and black lives matter

    [REDACTED][REDACTED]پیش 3 روز
  • looks yummy hopefully one day it will be on store shelves!

    YoshTheRandomYoshTheRandomپیش 3 روز
  • Why do people care about if the business is black owned. I want to eat the food that taste good, not because it’s a black owned business. I want the best of the best and if it’s a black person good for them. I don’t care who’s making the product but I don’t think black owned business should be lifted on a pedestal because it’s a black owned business. It should be lifted on a pedestal if it’s a good product

    chase halversonchase halversonپیش 4 روز
  • I don't eat cereal

    J LJ Lپیش 4 روز
  • But theres coco puffs...

    Incognito TwitchIncognito Twitchپیش 4 روز
  • Waiting for Lenin-o’s.......

    Ferret ManFerret Manپیش 4 روز
  • If it was Asian or white they whould freak out......

    Ferret ManFerret Manپیش 4 روز
  • That’s racist because it’s just black people. 😂😂😂

    Juan YepezJuan Yepezپیش 4 روز
  • It's creative I would try it. There r multiple reasons other than ppl not supporting the cause that would make this hard as a business, don't base the sales and support off a campaign like purpose, it's still a cereal brand and will be treated like one.

    Tyler KaneTyler Kaneپیش 4 روز
  • Good luck selling it.

    it's not for everyoneit's not for everyoneپیش 4 روز
  • No one cares if it’s black owned or not. It’s all about taste and price

    Thom DeanThom Deanپیش 4 روز
    • They're taking pre-orders and the cereal costs $8 on their website.

      swallowedinthesea11swallowedinthesea11پیش 4 روز
  • Im going to make a cereal called Proud Boys.

    Obblical TongeyObblical Tongeyپیش 4 روز
    • @NuggetTacoGuyPerson hehehe

      Obblical TongeyObblical Tongeyپیش 4 روز
    • Twitter is going to go ballistic

      NuggetTacoGuyPersonNuggetTacoGuyPersonپیش 4 روز
  • So stupid

    Obblical TongeyObblical Tongeyپیش 4 روز
  • Why tf does everything have to involve race anymore holyyyyyy. Like this is just sad at this point. 0 people care about if it’s black owned, white owned, Asian owned, whatever, I just wanna pop open a box of lucky charms and vibe, not get a mouth full of alt left lmao. I’m ready for the “your white privilege is showing” and so on, which shame on you if your thinking that.

    ThatSintixGuyThatSintixGuyپیش 4 روز
  • 1.2k dislike, Why?🤷‍♀️

    BuinduJanet KamaraBuinduJanet Kamaraپیش 4 روز
    • Not everything should be about race.

      Obblical TongeyObblical Tongeyپیش 4 روز
  • Get hooked up with Master P. He has his own cereal too. I hope it's good , I would like to try.

    Katrina WallKatrina Wallپیش 4 روز
  • Wasn't cocoa puffs first

    Under MuncherUnder Muncherپیش 4 روز
  • this generation has me worried 😑

    Jordan -Jordan -پیش 4 روز
  • I’m just imagining if a white person did that 🙂

    Deema AlshmriDeema Alshmriپیش 4 روز
    • The left would murder them probably

      Obblical TongeyObblical Tongeyپیش 4 روز
  • What? Grape pop next? Makes no sense.

    Joe SmithJoe Smithپیش 4 روز
  • I’m investing in that.

    pro pi extraspro pi extrasپیش 4 روز
  • Want happened to booty os

    mr.chicken nugget of the westmr.chicken nugget of the westپیش 4 روز
  • Seems racist to me

    voomvoom goes the chickenvoomvoom goes the chickenپیش 4 روز
  • Why is he focusing more on things that happened in the past regarding discrimination and not the product itself? Sounds like hes trying to stirr up drama to give himself an image.

    Carla HarrisCarla Harrisپیش 4 روز
  • I live in ct too!

    Taylor WilsonTaylor Wilsonپیش 4 روز
  • Go on shark tank :)

    IForgotMyUsername YTIForgotMyUsername YTپیش 4 روز
  • I understand it’s black owned, but he has to realize that that’s not what people look for in a cereal. People care about the taste and nutritional value. He needs to better brand his cereal instead of just saying “black owned”.

    FreniteFreniteپیش 4 روز
  • I got Proud Family Vibes 😊😂

    Ice CreamIce Creamپیش 4 روز
  • I’m white, will people call me racist?

    StageaStageaپیش 4 روز
  • Oof

    OxyPermOxyPermپیش 4 روز
  • That’s cool- but why bring race into cereal? It doesn’t matter what race it is, as long as it tastes good and it’s healthy!

    Prince Albert of Saxe-Coburg and GothaPrince Albert of Saxe-Coburg and Gothaپیش 5 روز
  • My new cereal: “Whitey Puffs” Let’s see how long before it’s yanked off the shelf and I am neck deep in lawsuits.

    Chris CoteChris Coteپیش 5 روز
    • We want white puffs, I hate black burnt puffs

      Sis I-Sis I-پیش 3 روز
  • It seems a bit too in your face.

    Testosterone ApeTestosterone Apeپیش 5 روز
  • Ok but does it taste good?

    BłüęBłüęپیش 5 روز
  • Whats next chocolate milk? 😂

    Andrew AzurdiaAndrew Azurdiaپیش 5 روز
  • Let me guess, anyone who sees this cereal and picks up a different cereal will be called a racist or trump supporter, despite not knowing the reason they picked up the other cereal. I'm a poc but i won't be buying this cereal, because i know what cereal I like such as frosted flakes, cinnamon toast crunch, fruity pebbles, etc. If that bothers you then too bad.

    Smoked OutSmoked Outپیش 5 روز
    • @swallowedinthesea11 Cereal is cereal, not history.

      Obblical TongeyObblical Tongeyپیش 4 روز
    • Have fun buying things you know nothing about their history and the history of the creators. I will always support this brave man. Don't reply. Don't even read this comment. He's doing more for the world than you. This cereal is $8 and I pre-ordered fifty with my stimulus check.

      swallowedinthesea11swallowedinthesea11پیش 5 روز
  • I’d steal a box 😁

    Kai AndersonKai Andersonپیش 5 روز

    Forest DwellerForest Dwellerپیش 5 روز
  • I'm gonna be honest here, Nobody cares what race makes breakfast cereal? Like really lol, why bring race into cereal...

    ClinkusClinkusپیش 5 روز
  • Black this, white that, who tf cares... He created a cereal brand, good for him. Has nothing to do with race.... Liberal media is brutal...

    AdapaAdapaپیش 5 روز
  • Looks corny.

    Notta NukeNotta Nukeپیش 5 روز
  • i’d rather eat booty’os cereal 🤣

    WiltedWiltedپیش 5 روز
  • sry i want cereal not a lecture

    Max The GoatMax The Goatپیش 5 روز
  • Rough n stuff with my Afro Puffs.

    Captain FreedomCaptain Freedomپیش 5 روز
  • wait ive been eating white cereal this whole time???? what does this mean?! nothing. means nothing

    Fat JesusFat Jesusپیش 5 روز
  • Wouldn't reese's puffs kind of be the first tho... I am not racist this is so sweet tho!😊

    Indigo LiliesIndigo Liliesپیش 5 روز
  • This comment section is different than i thought for real

    DanDCoolDanDCoolپیش 5 روز
  • Sorry I like strawberry

    coockie beecoockie beeپیش 5 روز
  • Wow, what a great idea...New Brand of Breakfast food. I wished when I was kid they had more products that support people of Color. But, its wonderful and about time products for those of Color being created and to show the world that Beautiful things come in all packages...Black, Brown and in between. Good job can't wait to buy and taste this New cereal. 👍☺☺☺🍲

    Brenda ShortBrenda Shortپیش 5 روز
  • *booty O’s from “the new day” in the WWE is the first black owned cereal 😂

    MLBman6dMLBman6dپیش 5 روز
  • This video is too long

    KLGoodmanKLGoodmanپیش 5 روز
  • When I was president, I used to eat cereal for breakfast! Such nostalgia!

    George WashingtonGeorge Washingtonپیش 5 روز
    • why did you have slaves

      Brooklyn FrazierBrooklyn Frazierپیش 5 روز
  • Thatʻs y u donʻt tell an share everything until... I'm proud of u brother!

    g johnsong johnsonپیش 5 روز
  • Yeah no I'm not paying 16 dollars for two boxes of some cocoa puffs.

    Mr. NightMr. Nightپیش 5 روز
  • 🎵🎶Proud Family🎵🎶 Oscar Proud: From the company that brought you Proud Snax, now presents Proud Puffs. One bite will make your taste buds holla. 😻😻😻😻

    CoolKat07CoolKat07پیش 5 روز
  • nicr to meet you

    PentaPentaپیش 5 روز
  • 🤦🏼‍♀️

    Bar MaterBar Materپیش 5 روز
  • I hope stores dont sell this. This is just stupid

    Scotty KilmerScotty Kilmerپیش 5 روز
    • @swallowedinthesea11 lol please upload a picture of you're pre order i dare you. Oh wait you wont because you didn't. Doing more in the world? lol profiting from racism yea? Ok?

      Scotty KilmerScotty Kilmerپیش 5 روز
    • Have fun buying things you know nothing about their history and the history of the creators. I will always support this brave man. Don't reply. Don't even read this comment. He's doing more for the world than you. This cereal is $8 and I pre-ordered fifty with my stimulus check. And your car reviews suck.

      swallowedinthesea11swallowedinthesea11پیش 5 روز
  • No wonder China is overtaking the USA 🤣🤣🤣

    Titli GhoshTitli Ghoshپیش 5 روز
  • I dont care if its black owned or not as long as it tastes good 😗

    Becky with the good hairBecky with the good hairپیش 5 روز
  • IDGAF even know I'm black I just want good cereal that taste good

    zay cdzay cdپیش 5 روز
  • How tf do you bring race into cereal? smh

    Lolo MikelLolo Mikelپیش 5 روز
  • I want some !!!

    Tenaja GibsonTenaja Gibsonپیش 5 روز
  • bro is lucky charms gay cause they have a rainbow charm

    Zelda47Zelda47پیش 5 روز
  • Hot mess 😂

    lil peanut butterlil peanut butterپیش 5 روز
  • Who buys ceral because of the race 😂

    my bun is in dangermy bun is in dangerپیش 5 روز