Meet the Creator of the 1st Black Cereal Brand Proud Puffs
2021 21 فوریه
149 461 بازدید
At first, Nic King stepped away from his corporate sales job during the pandemic so he could spend more time with his 15-year-old son. Then over the summer, at the height of worldwide protests over racial injustice, he got an idea to form Legacy Cereal Company, whose first product will be a chocolatey cereal called Proud Puffs. “I have other initiatives. One initiative called Operation Love, to where we address food deserts and things like that. So those are things that I really want to focus on. I think the cereal industry for me is like the vehicle to it,” King said. Inside Edition Digital’s Stephanie Officer has the details.
Let’s make a cereal in honor of criminals.... Ok! Sounds great! Said, NO ONE! I’d have far more respect if he said he came up with this to honor Martin Luther King, or Malcolm X, but, criminals?!? Really!?! That’s just sad...
This is AMAZING!!!
Why fist violence won't save any thing I can say this
Im creating White Cone Crisps for my cereal. Who wants some?
I never heard of that.
Have you guys forgotten about booty O’s
Am going to try that food am sure it tastes good
So we can have this but we can’t have aunt jemima or uncle Ben back?
PFFT y'all think we care? Even with Google the black heart next to black owned business WE LEGIT DONT CARE AS LONG AS THE PRODUCTS GOOD
No one cares about who owns cereal , it’s the TASTE it’s FOOD
Bro idgaf who made it how tf does race have anything to do with food bruh-
Imagine not playing the race card.
What has race got to do with a cereal? I thought u were just supposed to eat cereal, not make it all about race. I wanna know, who here actually thinks about the color of skin the brand owner has when they eat cereal?
I hate black people plz reply (cause I’m Lon Y) :(
Would be better if he just market his cereal as a healthy cereal instead of black
So many negative comments. Shows just how much racism is alive and well. Let this man live and become successful. This piece was in promotion of “Black History Month. It is inspiring for black peoples to be shown doing other things from athletes or entertainers. And for the record, other races DO have their own racially owned products. Stop dog whistling.
@keen This very same channel a few days ago reported on alleged Asian hate crimes when in actuality Asians aren’t victimized anymore than anyone else. So, according to this channel race does seem to matter. Dog whistle elsewhere.
Or maybe not everything has to be about race
Nice idea but he’ll have to study the importance of branding and graphic design. There’s nothing appetizing about that logo, name and design. The alliteration is okay but it’s cliche. The purple colour box isn’t appetizing and the real humans on the box is also unappetizing. He’ll get it though!
im not even going to try this cereal
hey guys, i think i should be the first honduran to make a condom brand
Where can I find these
If this were from a white man....
Everyone gangster till the cereal says it's chocolate flavor
Yes! Go CT!! 🙏🏾🙌🏾❤️
george floyd aka fentanyl floyd
Hi I am interested I want some
Man can't even eat a cereal without hearing about race.🤦♀️
Got Nipsey Hussle motivating him. I can dig
I really like his eplxanaton
this comment section is not it. Congrats for your brand!
Im proud to be white, but im not making a white cereal... Now im gonna get attacked for being "racist"
Tbh, if we want everyone to be equal... Everyone should stop making anything extra for any race at all, its not making everyone equal by making black cereal.. attack me if you want.
If it doesn't taste good then good luck on that working out my dude
so he made a crappy political version of coco puffs? ill pass
ok who cares? i buy cereal if it tastes good. i dont care if the person who made it is black or not
All lives and black lives matter
looks yummy hopefully one day it will be on store shelves!
Why do people care about if the business is black owned. I want to eat the food that taste good, not because it’s a black owned business. I want the best of the best and if it’s a black person good for them. I don’t care who’s making the product but I don’t think black owned business should be lifted on a pedestal because it’s a black owned business. It should be lifted on a pedestal if it’s a good product
I don't eat cereal
But theres coco puffs...
Waiting for Lenin-o’s.......
If it was Asian or white they whould freak out......
That’s racist because it’s just black people. 😂😂😂
It's creative I would try it. There r multiple reasons other than ppl not supporting the cause that would make this hard as a business, don't base the sales and support off a campaign like purpose, it's still a cereal brand and will be treated like one.
Good luck selling it.
No one cares if it’s black owned or not. It’s all about taste and price
They're taking pre-orders and the cereal costs $8 on their website.
Im going to make a cereal called Proud Boys.
@NuggetTacoGuyPerson hehehe
Twitter is going to go ballistic
So stupid
Why tf does everything have to involve race anymore holyyyyyy. Like this is just sad at this point. 0 people care about if it’s black owned, white owned, Asian owned, whatever, I just wanna pop open a box of lucky charms and vibe, not get a mouth full of alt left lmao. I’m ready for the “your white privilege is showing” and so on, which shame on you if your thinking that.
1.2k dislike, Why?🤷♀️
Not everything should be about race.
Get hooked up with Master P. He has his own cereal too. I hope it's good , I would like to try.
Wasn't cocoa puffs first
this generation has me worried 😑
I’m just imagining if a white person did that 🙂
The left would murder them probably
What? Grape pop next? Makes no sense.
I’m investing in that.
Want happened to booty os
Seems racist to me
Why is he focusing more on things that happened in the past regarding discrimination and not the product itself? Sounds like hes trying to stirr up drama to give himself an image.
I live in ct too!
Go on shark tank :)
I understand it’s black owned, but he has to realize that that’s not what people look for in a cereal. People care about the taste and nutritional value. He needs to better brand his cereal instead of just saying “black owned”.
I got Proud Family Vibes 😊😂
I’m white, will people call me racist?
Oof
That’s cool- but why bring race into cereal? It doesn’t matter what race it is, as long as it tastes good and it’s healthy!
My new cereal: “Whitey Puffs” Let’s see how long before it’s yanked off the shelf and I am neck deep in lawsuits.
We want white puffs, I hate black burnt puffs
It seems a bit too in your face.
Ok but does it taste good?
Whats next chocolate milk? 😂
Let me guess, anyone who sees this cereal and picks up a different cereal will be called a racist or trump supporter, despite not knowing the reason they picked up the other cereal. I'm a poc but i won't be buying this cereal, because i know what cereal I like such as frosted flakes, cinnamon toast crunch, fruity pebbles, etc. If that bothers you then too bad.
@swallowedinthesea11 Cereal is cereal, not history.
Have fun buying things you know nothing about their history and the history of the creators. I will always support this brave man. Don't reply. Don't even read this comment. He's doing more for the world than you. This cereal is $8 and I pre-ordered fifty with my stimulus check.
I’d steal a box 😁
SO FREAKING WOKE!!!!
I'm gonna be honest here, Nobody cares what race makes breakfast cereal? Like really lol, why bring race into cereal...
Black this, white that, who tf cares... He created a cereal brand, good for him. Has nothing to do with race.... Liberal media is brutal...
Looks corny.
i’d rather eat booty’os cereal 🤣
sry i want cereal not a lecture
Rough n stuff with my Afro Puffs.
wait ive been eating white cereal this whole time???? what does this mean?! nothing. means nothing
Wouldn't reese's puffs kind of be the first tho... I am not racist this is so sweet tho!😊
This comment section is different than i thought for real
Sorry I like strawberry
Wow, what a great idea...New Brand of Breakfast food. I wished when I was kid they had more products that support people of Color. But, its wonderful and about time products for those of Color being created and to show the world that Beautiful things come in all packages...Black, Brown and in between. Good job can't wait to buy and taste this New cereal. 👍☺☺☺🍲
*booty O’s from “the new day” in the WWE is the first black owned cereal 😂
This video is too long
When I was president, I used to eat cereal for breakfast! Such nostalgia!
why did you have slaves
Thatʻs y u donʻt tell an share everything until... I'm proud of u brother!
Yeah no I'm not paying 16 dollars for two boxes of some cocoa puffs.
🎵🎶Proud Family🎵🎶 Oscar Proud: From the company that brought you Proud Snax, now presents Proud Puffs. One bite will make your taste buds holla. 😻😻😻😻
nicr to meet you
🤦🏼♀️
I hope stores dont sell this. This is just stupid
@swallowedinthesea11 lol please upload a picture of you're pre order i dare you. Oh wait you wont because you didn't. Doing more in the world? lol profiting from racism yea? Ok?
Have fun buying things you know nothing about their history and the history of the creators. I will always support this brave man. Don't reply. Don't even read this comment. He's doing more for the world than you. This cereal is $8 and I pre-ordered fifty with my stimulus check. And your car reviews suck.
No wonder China is overtaking the USA 🤣🤣🤣
I dont care if its black owned or not as long as it tastes good 😗
IDGAF even know I'm black I just want good cereal that taste good
How tf do you bring race into cereal? smh
I want some !!!
bro is lucky charms gay cause they have a rainbow charm
Hot mess 😂
Who buys ceral because of the race 😂